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Ascot Media Group's team improve authors chance of hitting the NY Times best sellers list
In much the same way that Amazon is revolutionizing the book industry with its introduction of digital self-publishing, allowing authors to bypass the tough entry doors of traditional publishers, Ascot is also lending a hand to struggling authors
THE WOODLANDS, TX, June 24, 2010 /Books PR News/ -- Amazon and Ascot - Two entirely different companies yet they share a common goal - to help authors get their books published, get the word out to the media, get the books sold - and most importantly, all without bankrupting the client!
In the past, authors have often become discouraged when it can sometimes take years for publishing houses to decide whether or not to publish their book. If they are one of the lucky ones who get their book published, then comes the long and costly road to marketing and seeking publicity to get it sold. This scenario can lead to incredible new talent being untapped and the work of more-established authors lying dormant because of the frustration in getting published in the traditional book industry. That is all changing - there is a whole new book market developing, through the use of technology, that will tip the scales on the hold traditional publishers have on the industry.
Ascot Media Group is an innovative company that is anything but traditional. Trish Stevens is the president and CEO and is credited with helping to turn around the negative stories she heard from authors over the years and the outcome of their success, by offering plans far from the norm. From the brand new author on up to the already well-established NY Times best-sellers, the Ascot plans were implemented with the author' success in mind, not profit for the company. "The hard work and little profit may not be the way most companies work, but seeing the success rate and being able to help authors' dreams happen makes it all very worthwhile," says Stevens. "We marvel at seeing our clients consistently on TV shows, on radio and in print. We get just as excited as they do."
After extensive research, Stevens understood the difficulties new authors face in trying to be picked up by a publishing house. They might be optimistic if they were fortunate enough to find an agent; however, it doesn't take them long to realize most agents are swamped with constant submissions and it is not uncommon for an author to submit his/her manuscript to hundreds of agents and never get a reply. If an author is able to get published through a smaller publishing house they soon find out the only way their book might sell is by hiring a PR firm; however, the fees are often so exorbitant that their book, along with their dreams of becoming a NY Times best-seller, soon dies.
When Amazon made life easier for authors by offering the opportunity to self-publish, Stevens realized that the publishing world was rapidly going through a transformation and she wanted to give first-time authors the publicity they needed, without breaking the bank, thereby giving them an equal opportunity to get their books on the best-sellers list. Stevens wholeheartedly believes that: "Many first time authors have written brilliant books that are beautifully edited and have the potential of being just as good as NY Times best-sellers, but they just don't stand a chance in the traditional book industry." However, with Amazon's e-books and Ascot's new first-time author plan, she hopes it will give them a chance to actually get where they deserve to be. "Ridiculously high-cost PR firms who simply just do not seem to understand the return on investment for authors will eventually realize that they need to stick with high profile people, celebrities, or those already successful enough to afford their services, and leave the new writers alone, or at least provide a plan that makes sense for these people. After all, most of them are just ordinary people, with daytime jobs and a dream of becoming a successful author." says Stevens.
Ascot Media Group is relentless about getting results and they don't rest until they produce something impressive to offer their client. With a team of publicists who literally work around the clock, they are 'all about the author' and his/her success. Here are some actual comments from their clients: "In one month we got 80 media leads; Thanks, Ascot, for dramatically increasing my exposure! Extremely pleased with the number of interviews; Ascot got me on CNBC; Ascot made my book take off getting me on Fox News! The best for promoting my book; Ascot exceeded my expectations; Ascot delivers! Fast-paced results; Ascot Media Group is a winner and they can make you a winner too; Efficient and loyal team; Fantastic service and results!"
Michael Cogdill, 24 Time Emmy Winning Television Journalist and author of She-Rain, touts Ascot Media's talents as: "... aggressive, confident, utterly tireless, devoted to blasting a title into mainstream media and equally committed to setting off a buzz that runs through the internet sphere as a virtual pandemic of the title/author brand. That's an order as tall as that sentence is long. Ascot Media actually meet that standard - then go soaring over it."
Ascot Media Group never forgets they work for the author! They are always so confident of their clients' satisfaction that they sign them on a month-to-month basis - something virtually unheard of in the industry. They pull out all the stops to give brand new authors, as well as established NY Times bestsellers, an equal opportunity to hit the top.
They garner so much attention from the media for each and every client that it results in getting virtual unknowns many live and taped TV and radio interviews, and in print! Ascot doesn't confuse efforts with results and by pre-selling 37,000 copies of Steve Alten's latest thrilling novel, MEG: Hell's Aquarium, was proof of that.
The testimonials received from their many grateful clients speak for themselves, providing full contact information at http://www.ascotmedia.com/testimonials.html.
Ascot Media Group is a full service, International, public relations firm. For further information please contact us at 281-333-3507
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Press Release Contact Information:
Rick Plumb
Ascot Media Group
Marketing Director
Post Office Box 133032
The Woodlands, TX
USA 77393
Voice: 281-333-3507
Fax: 832-813-5154
Website: Visit Our Website |
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