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Beyond Plastic: Trends in the Payment Card Industry Shines Light on World of E-Money
Author Michael A. Brooks brings insight from years of industry experience to the pages of this information-packed book on the birth of plastic money and beyond
NEWPORT BEACH, CA, July 09, 2010 /Books PR News/ -- Beyond Plastic takes a hard look at the birth of Plastic and follows it through some of its worse stumbling blocks to its greatest achievements and innovations.
Beyond Plastic gives the reader an overview of the credit industry with a brief history of modern credit, including a comprehensive description of the infrastructure that makes up the electronic payment industry. Subsequent chapters cover a variety of topics including how we got where we are today, legal issues that will change the credit landscape, security and fraud, how the credit wars will be fought, and continued growth and innovation.
Michael Brooks understands the complex nature of this ever-evolving industry - from pitfalls to triumphs - he has emerged with an instinctive ability to predict trends in e-commerce. "It's essential to understand where we have come from in order to know where we are going. When the history of the payment card industry is put down in black and white, right alongside the current and relevant news and breakthrough technologies, you can't help but to see where it's heading. This book helps to put it in perspective. This industry has exploded exponentially in the past 30 years. Beyond Plastic looks at where we started and just touches on where we are headed."
Beyond Plastic, Trends in the Payment Card Industry was released earlier this year through AuthorHouse and is available in either soft cover or eBook formats.
Michael A. Brooks is the founder and CEO of Transaction Management & Solutions, Inc., a developer of next generation online customer payment management tools for the online merchant. Before founding Transaction Management & Solutions, Inc., Michael offered his tactical development and marketing skills to up and coming organizations in the direct response and payment card industry. He has an extensive background in the development of advanced strategies and comprehensive online merchant payment solutions, designing and implementing marketing programs and methodologies, and throughout the years, has built strong alliances with the major payment card industry associations, banks, processors and ISOs.
You can visit Michael's company websites at www.tmspay.com, www.transgrade.com, or contact him via email at mbrooks@tmspay.com.
"Beyond Plastic: Trends in the Payment Card Industry" is available for purchase online at www.amazon.com, www.bn.com, or direct from the publisher at www.authorhouse.com.
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Press Release Contact Information:
Kathy Nesselroad TransGrade, CRM Controller 3 San Joaquin Plaza #195 Newport Beach, CA USA 92660 Voice: 949-706-6806 ext 302 Website: Visit Our Website |
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